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Data Center Vision Explorer

Challenge:

Digital Realty challenged us: They needed to securely present information about their data centers on a mobile device during facility tours without Wi-Fi. They also needed to keep their branding materials and new facility information up-to-date in the application. In addition to this, they needed to create a convincing prototype to onboard their global marketing teams to produce the entire project. We designed an innovative solution to address these needs that integrated the latest facility information and branding. It allowed accessibility to off-limits areas during tours while being highly engaging for the audience. We also created an internal prototype and presentation for the project shared worldwide with potential facilities and stakeholders.

CLIENT

DIGITAL REALTY


SERVICES

Application Product Design, Prototype Engineering


PLATFORMS

iPad / Mobile / A.R. / V.R.


TOOLS

Figma, Adobe XD, Midjourney A.I., ChatGPT4, Unity 3D


METHODS

High-fidelity prototyping, UX/UI design


DURATION

October 2022 - August 2023

About Digital Realty

Digital Realty is a leading company that provides worldwide data center locations and solutions. They offer a secure, flexible, and scalable environment where businesses, technology, and data converge to transform data into valuable insights. By bringing together companies, technologies, and data, Digital Realty enables collaboration and problem-solving to address digital transformation challenges and unlock new opportunities. Their global meeting place allows businesses to concentrate on their customers’ success, providing a foundation for innovation and growth.

3D Logo Animation

Our team used Blender and Adobe After Effects beta to create a 3D animated logo intro for the project.

Figma Prototype - iPad Mobile presentation

Figma prototype presented on iPad.

Online project documentation and deliveries

All project documentation available online 24/7

We worked together with Digital Realty to establish and achieve project objectives. All stages of the process, including procurement agreements, milestone definitions, and comprehensive deliveries, were securely recorded online. The deliveries comprised of in-depth descriptions and instructions. Feedback from the team was incorporated, and any changes in delivery were updated in the documentation.

Internal project marketing presentation

To present the project to internal stakeholders, we created an informative presentation in Figma that can be accessed by a public link. This enabled the project to be shared dynamically.

AI generated project imagery

Customer testimonial

"I wholeheartedly endorse Duncan Pond for his outstanding design work for Digital Realty. Duncan's expertise and dedication played a pivotal role in developing an innovative solution that integrated branding materials and facility information into a mobile application for data center tours and to support the Sales operatives. His attention to detail and creativity ensured the creation of a convincing prototype that exceeded our expectations. I highly recommend Duncan for any design project that requires precision and professionalism."


- Thomas Kreser, Digital Realty's Marketing Manager for Switzerland and Frankfurt, Germany

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